Bid Management & Optimization
Bid Management & Optimization means setting the right bids for your ads so you can get the best results at the lowest cost. It helps control how much you pay when someone clicks your ad.

With smart bid management, you don’t waste money. Instead, your budget is used in the best way to get more clicks, conversions, and sales. Optimization makes sure your ads always perform better by adjusting bids based on performance, time, and audience.