Audience Targeting & Segmentation

Audience Targeting & Segmentation means showing your ads to the right people at the right time. Instead of showing ads to everyone, you divide your audience into groups based on age, location, interests, online behavior, or needs.

This way, your ads become more personal and effective. When people see ads that match their interests, they are more likely to click and take action. Audience targeting helps save money, reduce wasted ads, and increase sales.