Conversion Rate Optimization (CRO) is the process of improving your website or online store so that more visitors take action, like buying a product, filling a form, or signing up. Instead of only bringing traffic, CRO focuses on turning existing traffic into real customers.

Common CRO methods include improving website speed, making user-friendly designs, adding clear call-to-action buttons, simplifying checkout, and building trust with reviews or secure payment options. Testing different versions of pages (A/B testing) also helps find what works best.

CRO is important because even small improvements can bring big growth in sales, leads, and customer engagement without extra ad spend.