Off-Page SEO refers to all the activities performed outside of your website to improve its search engine rankings. Unlike On-Page SEO, which focuses on optimizing content and structure within a site, Off-Page SEO involves external factors that influence a site’s authority, relevance, and trustworthiness. Key Off-Page SEO strategies include link building, social media marketing, influencer outreach, guest blogging, brand mentions, and online reputation management. The primary goal is to enhance a website’s credibility and visibility by earning high-quality backlinks and signals from authoritative sources.