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The 3 Biggest Online Problems for Digital Marketers

While the internet might be your company’s bread and butter, it is also filled with numerous risks that could destroy your agency’s operations, finances and reputation.

It doesn’t matter if you’re running a budding startup or an established agency, you must take the steps to stay up-to-date on the latest security problems to effectively protect your growing business.

To prevent or mitigate various risks in the near or distant future, learn about the three biggest online problems for digital marketers.

  1. WordPress Security

WordPress is the most popular content management system (CMS), which is why it is a major target for cyber criminals. Hackers will often attempt to exploit vulnerabilities in a website, such as an outdated web theme or plugin.

Any digital marketer wanting to protect their site, as well as their clients’ websites, must update every component within the CMS platform. What’s more, you must perform regular backups of the site to ensure you can replace the data should a hacker gain access to an account.

You also should:

  • Ensure a website operates from a reputable web host
  • Limit login attempts
  • Install a dependable WordPress security plugin
  • Invest in an SSL certificate
  1. A Malware Attack

Malware is an abbreviation of malicious software, which is often either a harmful file or program that has been developed to infiltrate a server, network or computer. All it takes is for an employee to open an email, visit a malicious URL or click on an ad with embedded malware to become a hacker’s next target.

There are also various forms of malware that could affect your organization in different ways, such as:

  • Ransomware – takes control of a computer or network and hijacks data
  • Spyware – records data inputted on a computer, such as keystrokes and account details
  • A virus – corrupts data and can completely shut down a system

As digital marketing agencies of all sizes will have access to a considerable amount of their clients’ data, as well as their customers’ information, they must learn more about malware protection to safeguard the information and their organization. Find out more about effective malware detection and prevention at: https://fraudwatchinternational.com/malware/malware-detection/

  1. A Social Media Hacking

Every forward-thinking brand will want to publish compelling, high-quality social media posts that engage their target audience. As a result, many companies will often turn to talented digital marketing agencies to produce exceptional campaigns, with the aim of increasing their following, brand awareness and revenue.

Unfortunately, it’s possible a hacker could gain access to a Facebook, Instagram or another social media account, which could lead to them:

  • Making changes to a profile
  • Adding offensive photographs
  • Publishing negative posts
  • Sending inappropriate messages to customers from the account

Consequently, a social media hacking could tarnish a brand’s reputation and lead to the loss of an important client. To prevent this from happening, you must generate strong passwords and change them regularly. Some social media accounts also allow users to set-up two-factor authentication, and you should avoid using third-party apps that could lead to account vulnerabilities.

Conclusion

A lack of cyber security can impact your digital marketing agency in a number of ways, as it could result in a loss of clients, a poor reputation and a smaller profit margin. It is, therefore, important to protect your organization from cyber criminals’ sophisticated, evolving tactics, which could safeguard your clients’ data, websites and online reputation.

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