A great PR campaign will strengthen your brand’s image, increase sales, and strengthen customer engagement. However, get things wrong and produce a bad campaign, and you will waste time and potentially destroy your reputation.
But how do you make sure your next press release succeeds? The answer is simple; you just need to spend some time thinking about your target audience and how to connect with them.
Here are seven tips to help you run a successful PR campaign.
Before you write your press release, you should take some time to think about your target audience:
Answering these questions will make it easier for you to write a truly interesting, engaging press release. It will also help you to choose an angle for your press release; for instance, if you are targeting young adults, you could focus on being an affordable brand, and if you are targeting parents, you may want a clear “family first” angle.
Once you have decided who your target audience is, you can start to write a press release. Start by choosing an original, eye-catching heading, as this is the best way to get someone to actually read the full press release. This can be difficult to do, especially if you are not much of a writer, but thankfully it is possible to hire PR firms NYC based who can craft a great press release for you.
Now you should choose the best platforms to advertise your press release. We suggest sending the press release to websites and brands that are likely to repost; for instance, if you are a tech company with a new product, you could send the press release to tech blogs and business blogs.
It is also important to consider which social media platforms are being used by your target audience. After all, different age groups prefer different social media channels! There are lots of platforms for you to choose from, including Twitter, Facebook, and Instagram, but that isn’t all; smaller platforms such as LinkedIn and Snapchat are also great marketing tools. In fact, Snapchat recently reached 210 million active daily users!
Once the press release is live, you can focus on link building. This allows you to take advantage of the initial traction the campaign is getting, and it will also help to boost your website’s SEO. So ask any blogs or websites that use the press release to link back to your website so that you don’t lose out on any potential customers (or SEO opportunities!).
Shares on social media will also help to boost engagement and SEO, so ask media outlets to share the story on their social media pages as well as their blog. This is mutually beneficial; your press release gets more exposure, and they get free content to boost their online engagement. A win-win situation!
Finally, it is important to set targets so that you can measure the success of your campaign. So take some time to think about your goals; do you want to boost sales, or is the goal to boost brand engagement? Do you want to reach lots of people, or do you want to reach a small, niche target audience? Once you have set your goals, you can set up ways to measure them. For instance, you could use Google Analytics to measure website hits.