Content has fast become one of the most popular strategies for improving SEO and generating more revenue. At their best, content and SEO have the potential to catapult any website to the top of Google’s rankings — an outcome that any business would desire. At their worst, however, it can land your website with penalties from Google which will tank it further down the rankings.
Therefore, ensuring that you have a bulletproof content strategy is key to unlocking your website’s full potential. Read on to discover more about the importance of content as well as what practices to avoid.
With over 3.5 billion searches per day, it is safe to say that Google is a database containing a lot of information. As a result of this, Google has developed a particular way of filtering out the good content with the bad, rewarding those deemed to be of high value going further up the rankings. They have achieved this by developing a system of algorithms to make sure that the best content goes to the top of the rankings.
Therefore, in order for your content to achieve a high ranking, it needs to be beneficial to users. So how do you achieve this? Google’s recommendation is that when creating content, make sure that it’s:
Before putting pen to paper, you need to first discover if there is a market out there to tap into. For example, if you write an article where the topic only generates 10 searches per month, then there is no way that it will be able to generate a lot of traffic onto your site. Keyword research should be at the heart of every content strategy since it will help you to better understand the size of your market as well as increase the chances of driving traffic and conversions.
Originality is key. Content is considered original if it has been produced in a manner that’s never been made before. One way of achieving this is to write content from a particular angle that perhaps separates you from others in the same niche. It goes without saying that you shouldn’t directly copy other blogs and articles word for word. This lazy approach will be picked up by Google which can lead to receiving a penalty.
The content that you create should be wrapped in an effective link-building strategy in order for it to gain exposure online. High-quality links pointing to your content from other credible websites will play a key role in improving your Google ranking. This element of SEO can be quite complicated since there are many pitfalls associated with it. For example, websites that are poor in quality and link to your content can actually do more harm than good. Link-building can be an arduous and time-consuming process so investing in a digital agency such as clickintelligence.co will ensure that you nail this aspect of SEO.
Getting an influencer in your niche to share your content online is a sure way of generating more traffic. It’s one of the most effective ways of gaining more trust since getting a reference from an expert within your field will be seen as a reliable source. This further cements your position as an expert in your chosen niche.