Before the digital age, the first thing a person may have come across about your business might be a print advert or your shopfront. Nowadays, it’s likely to be your website or social media pages. That’s why it’s so important that your online presence has a professional feel. People need to be instantly impressed when they come across you so that they are more likely to use your products or services. Here are some ways to keep your online presence as professional as possible.
Ensure your website is the first hit on Google
Some companies have the unfortunate situation of finding themselves as the second or third hit when Googling their name. The first place on Google may well go to a directory or one of your social media pages, neither of which will really sell your company to the customer. Make sure your website is SEO optimized, preferably by using a professional agency that can get you to number one for a number of different search terms, such as different spellings of your name.
Optimize your content for different countries and browsers
Modern businesses will have people visiting their sites from around the world, as well as on a range of different tablets and devices. It’s frustrating if they land on a page with USA-centric content if they’re not in the country, as not all products may be relevant or available to them. It’s worth working with marketing agencies that deal with your target countries, for example, CDRS when you’re moving into the Chinese market. You should also make sure your website is optimized for mobile and tablet browsers, something your web design team should be able to do easily. That way, it looks at its best no matter where and how people access it.
Claim your social media pages
Some social media sites will make a page for your business, whether you ask them to or not, and if it’s left blank with only reviews and unanswered questions, then it’s bound to look a bit unprofessional. It’s important to sign up for all the major sites. Just make sure someone is responsible for checking them regularly, answering questions and responding to reviews in a professional way.
Use professional graphics and photos
Dated, or even just ugly, graphics can really be off-putting when people visit your website. Graphic design is really something that’s worth investing in, as it makes your pages professional and makes it more likely people will be interested in your brand. Photography can also have a big impact on people’s perception of your website. Avoid using stock photography, as it makes your website look untrustworthy and cheap; instead, have professional photos taken of things like products and your team, so people can feel like they have an insight into your business.
There are a number of things that can look unprofessional on a website, from using tacky photos to having bad reviews. Luckily, there are ways to fix these things, and usually, it’s better to leave them up to the professionals. Use web designers to build your site and you can be sure it’ll look great for any visitors who come across it.