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How a First-rate Web Design Can Enhance Your Ecommerce Store Performance

According to statistics, it only takes 0.05 seconds for your visitors to form opinions about your site and decide if they like it or not, if they should stay or leave.

 

Additionally, 75 percent of visitors critique the legitimacy of your site based on your web design.

 

These figures show how important your web design is to the success of your ecommerce store.

 

If you don’t work on improving your web design, you can devastate your sales, conversions, profits, brand image, and more.

 

That is why, to prevent that from happening, you need a first-rate web design.

 

In this guide, we’ll look at six ways on how you can do just that.

 

Let’s jump in.

1. Use a neat design and layout.

Having a neat design helps you eliminate unnecessary elements so your visitors’ attention will be on the more crucial ones, like your calls-to-action and promotional announcements.

 

One way of achieving simplicity in your ecommerce store’s layout is by putting plenty of negative or white spaces. Minimalist web designs, for instance, typically adopt that technique.

 

Using negative space to design clean websites helps your design elements, such as product images, to stand out and capture your shoppers’ focus and interest.

 

Take a look at Ryder website:

 

Ryder surrounded its product image and description with plenty of white spaces, used simple font styles, and kept a structured arrangement of elements, overall giving a minimalist vibe.

 

With a neat store layout that highlights your profitable elements like this site, you can more directly increase your traffic, conversions, revenue, and others.

2. Capitalize on high-quality photos.

High-quality photos can boost your conversions by over 40 percent, and nearly 70 percent of female shoppers also say that images are crucial in their buying decisions.

 

Gleaning insight from these figures, you can then see the need to capitalize on high-quality images for your ecommerce site.

 

Doing that gives your products a “wow” factor that captivates and entices your customers to purchase them right away.

 

Falve shows us how it maximized high-quality photos in its site:

 

Falve’s stunning banner image wows visitors as they arrive on the site. As it emphasizes the material and quality of the item, it gradually persuades shoppers to buy it.

 

You can do the same for your store. Just remember, when using high-quality visuals, optimize them so they don’t slow down your website and consume a large chunk of space.

3. Display social media buttons.

If you want to improve your online presence, one of the ways you can do so is by displaying social media buttons that link to your pages on social networking sites.

 

Doing this tells your shoppers where else to find you and invites them to interact with your brand, see _ visuals and content about your store and products, and more.

 

As a result, you boost your customer engagement, brand relationships, and buyer patronage — even in the long-term — leading to increased sales and conversions.

 

Exhibiting social media buttons can enhance your SEO rankings and online visibility, too.

 

Pro tip: set your button links to open your social media pages in a new tab, so your customers don’t leave your ecommerce site.

 

Suja Juice shows us an example of how you can display your social media buttons:

 

Suja Juice presented its social media icons at the bottommost part of its website, with the buttons linking directly to their social media pages.

 

When featuring your social media icons, remember to make them visible enough by sizing them and adjusting their colors correctly, and placing them in visible areas of your site.

4. Follow the natural direction of shoppers’ eyes.

As much as possible, you want your customers to find your products, calls-to-action, and others effortlessly.

 

To do that, you need to align your website layout with the natural direction of your visitors’ eyes.

 

If you take an on-page SEO audit of your website, along with heatmaps, you will observe that visitors usually view sites in an E or F pattern.

 

This formation begins at the top-left edge, and then crosswise, down to the left, horizontally, and so on.

 

Websites who follow this pattern typically place their menus in a row at the top of their pages.

 

Black Butterfly, for instance, applied the F-formation in its website:

 

It does so by placing its menus on the left. The shoppers’ eyes will check this part first and then proceed to the banner images on the other side.

 

When you follow the natural direction of your shoppers’ eyes, you can further smoothen their user experience, which encourages them to stay long on your site.

 

You can also direct their attention and inclinations toward your conversion points more effectively.

5. Employ a grid layout.

For most ecommerce sites, a grid layout for showcasing your products is ideal.

 

When your customers browse your products, you want to display them in neat and organized rows and columns, as you would in a physical store.

 

When employing a grid layout, remember not to crowd assorted products in a row. Instead, place three to four items in a tier so your product page looks aesthetically pleasing.

 

Remember to put sufficient white space around each product to give your customers room to breathe and distinguish one item from another.

 

Here’s an example by Newchic:

 

Newchic’s items are neatly arranged by four in a row so its visitors can see its product images more quickly as they scroll up and down.

If you’re using one of today’s popular website builders, you can find grid-style layout themes and options or settings that you can adopt or enable for your product pages.

6. Leverage color psychology.

Did you know that different colors can evoke specific emotions and thoughts to your customers?

 

They do — and you can leverage that in designing your ecommerce website.

 

For instance, violet exudes creativity, pink sends vibes of femininity and nurture, orange communicates energy and sociability, red conveys passion, blue speaks of trust and dependability, green imparts health and wellness, and more.

 

Take a look at Happiness Abscissa:

 

Happiness Abscissa’s dominant color is yellow, which signifies warmth, happiness, and positivity. It also uses hints of green to symbolize wellbeing.

 

Happiness and wellbeing are what the brand wants and believes its customers will feel with its scented products.

 

As you can see in the example above, choosing the right colors can help you capture and build meaningful connections with your customers.

 

When picking which colors should dominate your web design, be sure to align it with your branding identity so you can deliver the same message and emotion to your customers.

 

Once you do that, you can expect more shoppers to visit your store more frequently, patronize your brand, convert, and purchase your products.

Enhance your store performance with first-rate web design.

Now that you have these techniques at hand, you can work on developing a first-rate design and layout for your store.

 

Just keep in mind that a stellar web design should enhance the overall feel of your online store, make things more convenient for your customers, align with their emotions and orientation and your branding identity.

 

ONce you do that consistently, you can eventually see your store performance skyrocket and your products flying off your virtual shelves.

 

What other tips can you recommend? Feel free to leave your answers in the comment section below. Cheers!

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