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Digital Marketing: How To Keep Your Data Safe

Every brand needs digital marketing in today’s internet-driven age. The internet is where consumers turn first when looking for any kind of product or service, so it is vital that your company has a strong online presence and is easy to find on search engines. This can be achieved through digital marketing, but it is also important to know how you can keep your data and content safe because the internet can be a dangerous place. Fortunately, this can be relatively straightforward and there are a few easy and effective ways that you can keep digital marketing data safe and secure at all times.


Keeping Accounts Secure


Online systems are often the best way for marketing teams to share content and data so it is vital that these are kept secure so that they cannot be accessed by outsiders. This can be achieved by using random and complex passwords and by changing these on a regular basis. Additionally, it is worth using two-step verificationto add an extra layer of security.


Firewall & Anti-Malware Software


Cyber attacks are on the rise with new threats constantly being developed. Businesses are targeted heavily by cybercriminals so it is important that you know how to protect your company from these threats. One of the best ways to do this is to make sure that you have high-quality and up to date anti-malware software and to have a firewall in place.


Virtual Private Network


A virtual private network (VPN) is an encrypted connection over a less secure network, such as public Wi-Fi, which allows for the safe transfer of sensitive data. Essentially, a business can use a VPN to protect their company and stop hackers from gaining access to the company’s important data. Using a VPN is a smart idea particularly if you have staff that work remotely in public spaces where the Wi-Fi will not be secure with the Sonicwall VPN client being a good option.


Social Media


Social media plays an enormous role in digital marketing as it is such a gigantic platform for businesses to directly engage with their target audience. It can also be a dangerous place for businesses and it is important to know how to protect your content and data here too. Strong passwords which are changed often are a key form of protection but you can also protect the brand through avoiding posting personal information and by never clicking on anything suspicious.


Rights & Access


Employee negligence is a huge threat to digital marketing data as it is far too easy for a staff member to accidentally share data (such as when they leave a device unattended or through using an unsecured device at home). You can avoid this by only giving access to digital marketing data to those that need it and educating these employees on how to keep the data safe.


No company can succeed in today’s internet-driven age without high-quality digital marketing. The internet can also be a dangerous place, so knowing how to keep digital marketing data safe and secure is crucial, with the above being just a few of the most effective strategies.

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