You may have heard of digital transformation in passing, or you may have a pretty solid idea of what it entails, but what you may not know is quite how important it is for your business in 2020 and beyond.
The current world is awash with new and exciting technologies such as 5G, NLP, voice search, digital currency, and the Internet of Things (loT) to name but a few, all of which can benefit your business and how you operate.
If you understand and utilize them correctly, that is.
That being said, digital transformation is not just about the use of technology. Although it is a crucial component. It is also focused on revamping your business to focus on a more customer-centric approach.
Interested to know more?
Keep reading to find out what precisely digital transformation entails, why you need help to achieve it and how it can benefit your business.
In broad terms, digital transformation is the integration of digital technologies into all aspects of your business operations, from day to day running of your company to your long-term goals and expectations for the future.
By consolidating information, computer and mobile technologies, your business will be able to provide a better and more productive working environment for your employees and be able to deliver an enhanced user experience to your customers.
In a nutshell, if you want to stand apart from your competition, you need to embrace digital transformation as soon as possible.
You may be thinking that your employees already have the right skills to be able to digitally transform your business without outside intervention. However, statistically, this is unlikely.
According to Accenture Digital, while 63% of businesses plan to improve their online experience for their customers, only 26% are ready to actually execute digital strategies to make these plans become a reality.
Furthermore, 39% of organizations say that they lack the skilled personnel needed to undertake digital transformation.
You may have employees who understand tech, but do those same employees also understand how to effectively apply it to business practices and strategies?
This is why you need external expertise.
CreITive is a leading digital agency that specializes in digital transformation consulting. Working with you to create a bespoke digital transformation strategy that will help solve any challenges you currently face, plus, help you plan for the future, investing in help with going digital across the board may very well be the best business decision you make this year.
Depending on what type of business you are, you may be worried about how to implement digitalization, but rest assured, the advantages of digital transformation far outweigh any difficulties you may experience getting started.
Now, let’s take a look at exactly what those benefits are.
If you want to succeed in business, you need to remember first and foremost that your customers should be your main focus. They should be at the forefront of your mind in every decision that you make. Innovative advances in technology have revolutionized how you can interact and engage with your customers, allowing you to fulfil their needs and demands quicker than ever before.
As you embrace new technologies, your employees will have to learn and adapt to these changes, growing their skillset and broadening their minds. Not only will this increase your employees’ knowledge within your industry, but it will also allow for better communication between different departments.
Consumers are changing, and how they want to consume products and services is changing also. They want to have access to what they need as quickly as possible, and if you cannot accommodate this, they will go elsewhere. And most likely, never return. Through the digitization of goods and services, you can provide your customers with what they want from you, only quicker.
If you struggle to get the best out of your employees, then it may be because you are not able to gain valuable insights into the day to day running of your business. By utilizing big data analytics, you will be able to have access to and understand real-time information on the performance of your employees, enabling you to support your team more effectively.
Having a company culture that is digitalized is crucial in this day and age if you want both your business and its employees to be able to adapt to an ever-changing, technological world.
Furthermore, a digitalized business environment will help to nurture and develop creativity, leading to more innovate ideas and strategies for the future.
Having an advantage over your competitors is no longer just a case of making more money. In today’s increasingly saturated market, it can mean the difference between your company surviving or going under. By digitalizing your business, you can ensure that, at the very least, you are keeping up with your competitors, and, if you choose the right digital transformation consultants, send you soaring ahead of them.
The final benefit and arguably the one you have been waiting for. Digital transformation can actively help your company to become more profitable.
How exactly? Well, digital transformation, when carried out correctly, should have an effect on every aspect of your business.
If you can understand your employees better and offer the right training, in turn, they will be better able to serve your customers.
If you can give your customers what they want, in the way that they want it and when they want it, they will become loyal customers. Resulting in more sales and more profit.
Furthermore, digital transformation can help you to plan for the future, opening up new sales channels and areas for growth.
Whether you are a small business owner, or you are part of a more massive corporation, the benefits of digital transformation for your company are too significant and too important to ignore.
So, why not get started right now?